Great Marketing, Chris Aarons, best selling author

Marketing, in a nutshell, Sells, Grows, Satisfies Customers, and is Memorable.

You need to accomplish all of the above to be successful.

Today's marketing trends are: Voice activated search, mobile, Google, content, and answering customer questions effectively to differentiate yourself from the competition.

Businesses must do the following:

Satisfy customers

Make great products\offer great service

Don't just sell products, sell dreams or solutions

Focus on the experience and what the customer gets from working with you

Turn customers into evangelists, not just look at them as buyers

Master the message and the delivery simultaneously

Find an enemy and try to get people to take a side

Keep everything as simple and as easy as possible

Remember that you don't have to be the first, but "you've got to be the best"

Know your business is only limited by employees/owners thinking

Constantly look for the next problem to solve

See the opportunity for a new business relationship everywhere.

The business owner must understand why customers buy her products\service.

"Customers don't want a quarter -inch drill, they want a quarter-inch hole."

------Theodore Levitt, Harvard professor and author of the book Marketing Myopia, 1962